franchise interior design
& multi-site concepts
No two locations are the same, and they are not meant to be.
Milk Rabbit works with retail and hospitality brands expanding across multiple sites, such as OAKBERRY UK, translating the brand identity into spatial experience that adapt to diverse contexts, while making the most of what each location and its surroundings can offer.
Our spatial approach focuses on conceptual and experience-led design, developing a clear spatial logic that balances the brand expression, operational flow and consistency across locations.
Uphold your franchise identity while taking the best out of your high footfall site challenges and constraints.
bringing the Brazilian soul
into London’s retail experience
The OAKBERRY UK
Founded in Brazil in 2016, OAKBERRY brings the vibrant energy of the Amazon-derived açaí bowl to a global audience. With over 900 stores in more than 45 countries, the brand continues to expand in the UK.
As OAKBERRY expanded into the UK market Flávia Giorgetti and her team were appointed to translate the brand’s established DNA into London, working closely with their global brand manual to adapt their brand identity to different locations, formats and architectural conditions, while preserving the authenticity and recognisability of the brand.
Rathbone Place
- the flagship experience
Located in Fitzrovia, the flagship store was designed as more than a destination for açaí. A space to communicate their story, values and community behind the brand.
The bold purple entrance creates a strong threshold into the OAKBERRY world, while the gallery-inspired interior provides a setting to explore the brand’s Brazilian roots and connect with London’s cosmopolitan audience.
Maintaining key elements of OAKBERRY’s identity and brand assets, while optimising operational flow, customer journey and brand experience, the space expands beyond retail.
More than an açaí shop, a place for gathering, collaboration and community. A space designed to connect with its community, host experiences and bring OAKBERRY’s identity to life beyond the product.
one brand, multiple expressions
6+ concepts - since 2023
Covent Garden, the latest footprint we brought to life, focuses on creating a strong connection with the street, welcoming customers into their brand experience within a historic Grade II listed building, on one of London’s most charming streets.
Portobello Road, in Notting Hill, was designed to bring the vibrant atmosphere of its surroundings into the space, while the Battersea-Clapham aim to reflect the serenity of contemporary London.
We don’t only design locations, we design physical touchpoints where a brand can live, connect and evolve.
translating spaces into your brand story
